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design | build | retail

Our in-house team of designers, builders and decorators can turn your dream home into a reality.


Primrose Interiors is a boutique interior design and build company based in Primrose Hill, North West London. Specialising in luxury residential interiors our services range from new builds and property developments to the full-scale refurbishments of existing properties. We proudly provide service to clients throughout Hampstead, St. John’s Wood, and the surrounding areas.

Our experienced team will see your project through from the initial concept to the build and installation. With more than 30 years of experience in the building industry, our knowledgeable staff also work alongside a strong support network of architects and structural engineers.

Located in Primrose Hill our showroom delivers a retail service for our customers; offering the opportunity to browse and select samples in person. Our dedicated joinery workshop and skilled upholstery experts can also create bespoke pieces of furniture and luxury soft furnishing items.

Our goal is to provide practical and innovative design solutions to suit a client’s home and lifestyle requirements.

 

SCHEDULE AN APPOINTMENT

Contact us to book a complimentary design consultation with our expert interior designers.


 
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Testimonials

Primrose Interiors have been responsible for the complete renovation of our family home in St. John’s Wood. We could not have been happier with the overall process and with the end result. The benefit of having a single point of contact in embarking on a large project cannot be overemphasised. Aside from providing the highest quality of workmanship and advice, I found professionalism, honesty, and integrity in all their employees. Since the house redevelopment has been completed, we have continued to use their services in the maintenance of the structure and fabric of our property. I recommend their services without reservations.
— Dr. Roberto M.
Primrose Interiors provided an excellent design-and-build service, transforming my flat which needed some attention into a beautiful home. The job was carried out on time, on budget and with the greatest possible attention to detail. Their bathroom and kitchen designs have been a huge success and their workmanship is impressive.
— Catherine G.
Sean and his team completely renovated and interior designed the ground floor of our home. The standard of work was of the highest quality, they were efficient and professional and we would highly recommend them.
— YVONNE AND STEVE K.
Innovative ideas, huge experience and extremely knowledgeable are a few of the attributes that spring to mind when it comes to describing the close collaboration I formed with Sean whilst renovating our house three times over in the past 10 years under his guidance. He listened to our particular needs and executed the projects to a very high standard. After the ten years I have known him, I have nothing other than praise for him and the team of skilled and reliable people that surround him. I highly recommend them.
— ANGELA F.
Primrose Interiors completely refurbished our house - from roof to electrics, to plumbing, to creating new bathrooms, new walls and ceilings, doing the hard landscaping in the garden and decorating it. They completed the job in record time and all the team were a pleasure to have around. I trust them completely. They have also always come back to check on things or do odd bits and pieces. I will definitely be using them again!
— KATE G.
Primrose Interiors provided us with an excellent full-range, design-to-implementation service. The engagement with us was friendly and well balanced between advice and consultation. The high-quality mood boards captured the discussions beautifully but allowed changes and options at all points and the designs were exciting with wonderful materials and colour schemes. With the building element, the workforce is highly competent and clean and tidy with very high levels of good building-practice. The final outcome was special with a high-quality level of fitting, materials and products whether sourced or proprietary. I would thoroughly recommend them to anyone looking for high quality and distinctive design.
— ALISON AND ALAN W.

 

About US

SEAN GOULD - DIRECTOR

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As an experienced designer, carpenter, decorator and builder, Sean brings a wealth of knowledge to every project he oversees. Over the years Sean has assembled a skilled and dedicated team; training many of his employees directly himself as well as building a strong network of reliable tradesman and professional contacts. Sean and his staff are well-practiced in providing a discreet and professional level of service as expected by HNW and UHNW clients for their homes and investment properties.

Primrose Interiors is proud to maintain a large database of clients who have continually hired and recommended Sean for more than 20 years to maintain their properties and carry out new design and build projects.